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Thursday, 7 September 2017

Social Media Marketing and Social Media Optimization

September 07, 2017
Social Media Marketing and Social Media Optimization


What is social media?

Heard the buzz but not sure what social media marketing or conversational marketing, is all about? Not tried Digging, Poking on Facebook, Tweeting or Flickr-ing before?

Give social media a go for yourself using any of the web 2.0 tools listed above and see social media in action.

From photo sharing to videos, discussion boards and making connections, all these social media sites have one thing in common: user interaction. The user or customer is at the centre of the social media universe and social media has transformed the way information is shared online. Audiences are researching, purchasing, talking and forming opinions using trusted websites, social networks and search engines. Stay ahead of the game with a social media strategy that places your brand at the forefront of this new digital landscape.

What is social media marketing?

Conversational marketing isn't new as brands have been communicating with consumers via advertising, PR and other techniques for years but social media tools are shifting the way consumers seek out information and answers. Social media marketing gives brands the opportunity to enter the social media foray themselves and provide user-friendly and interactive content for social media audiences to enjoy.

What can a social media agency like offer?

A social media agency can help you tap into and understand this new and exciting social media landscape. They will identify the key online communities and people you need to engage with and then help you to achieve just that. This is what you are going to get from social media optimization company:

  • Produce fresh and compelling content for social media audiences
  • Social network your business or online campaign, including applications and widgets
  • Get your brand to the right people online with outreach and word of mouth campaigns
  • Generate more customer leads and increase engagement with existing customers
  • Make your website and brand more user-friendly and social
  • Ensure you know what’s been said, where and by whom online with conversational tracking
  • Manage your blog and email marketing
  • Produce online PR to take your story around the web

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